Why Become a Member? 

The Boutique Lodging & Lifestyle Association (BLLA) is the first organization to unite independent boutique and lifestyle property owners and offer them the opportunity to successfully compete on a level playing field with major hotel companies, and market themselves to meet the ever-increasing demand from discerning boutique-seeking clients. As such, BLLA property owners/members have the chance to take control of their industry – how it's defined and represented, and how it will grow and evolve in the future – to ensure the boutique and lifestyle sector reaps the rewards it deserves.

BLLA members have access to an ever-growing menu of important tools needed for building, expanding and maintaining their properties. BLLA members also have access to ‘untapped’ boutique customers, boutique-specific marketing tools, resources, news and information -- ultimately benefitting from a number of powerful distribution channels that will deliver incremental upscale revenue streams. BLLA provides counsel, hosts events, promotes your property, gives access to research papers, webinars, industry reports, and a whole host of helpful and practical education and business development resources.

In addition, BLLA offers personal career development opportunities through its many course offerings, conferences, collateral, sales & promotional materials and tips, publications and special projects. BLLA is the only association that connects people and companies that understand your business and this special niche within the hospitality industry.

Boutique and lifestyle properties understand the need and the power of collaboration. Being a member of a boutique hotel and lodging association to compete with the giants of the industry is -- simply good business sense.

BLLA members are comprised of a specialized group of people who are living the challenges of our times and are working together to find critical and effectual solutions.