The Boutique & Lifestyle Lodging Association membership packages are open to several hospitality industry categories, offering benefits and substantial savings to boutique and lifestyle property owners, industry suppliers and organizations.

BLLA works closely with industry groups in selecting the appropriate entity within each category. The organization also goes through a process of checking out the prospective member’s adherence to certain defined BLLA stringent criteria.

Primary Member Groups

• Operators of boutique, lifestyle, or design-based properties
• Industry Suppliers to the Properties

Other Member Groups include:
• Representation, marketing and management companies
• Brand developers and managers
• Investors and developers
• Universities and hospitality related institutions

Boutique Properties

Boutique properties are intimate, distinctive, quirky, cutting-edge, avant-garde, trendy, funky, classic, and luxurious. They go by different names to express their unique amenities: lifestyle hotels, bed and breakfasts, inns, villas, boutique resorts, boutique hotels, spa hotels, wellness hotels, designer hotels, signature hotels, or trendy hotels, to name only a few. What makes them stand out in the hotel and hospitality industry is their incredible attention to detail and distinct individual qualities.

These hotels can be found in the surf, safari or the city. Travelers find them near wineries, world heritage sites, or in the country. The sophisticates, the artists, the politicos, are travelers who yearn for something different and therefore treasure boutiques. Whether on a honeymoon, in search of a hide-away or a quiet corporate retreat, it’s the boutique and lifestyle properties that offer the many “faces” in travel.

The challenge arises for the traveler who “Googles” “boutique” and gets you 268,000,000 or “boutique hotels” and gets you 32,700,000 sites. The traveler must decipher the differences between a romantic hotel and an intimate one, stylish or trendy, suitable for both, business and leisure, too small to enjoy or too big to get that boutique sense of individuality.

The Boutique & Lifestyle Lodging Association therefore serves as the place where industry professionals work together to collaborate on definitions and terminology to clear up and eliminate confusion within our industry’s vernacular by agreeing upon their meanings. 

Industry Suppliers

The Boutique & Lifestyle Lodging Industry depends in large part on the quality, efficiency and timeliness of its suppliers. Suppliers range from hospitality design products and services, technology companies, softgoods firms, food and beverage products and services and many other organizations who are interested in targeting their sales and marketing activities to this unique hospitality niche.