Founder of the Boutique Lodging & Lifestyle Association (BLLA), Frances Kiradjian, a 20-year travel industry seasoned professional, has created, developed and implemented world-class operations, systems and programs and implemented new industry concepts and approaches to bundling, distributing and promoting travel and hospitality packages, using the latest technology, tools and techniques, including the utilization of Web 3.0 strategies, digital media and ‘viral marketing’.

Ms. Kiradjian’s travel experience cuts across various areas of the industry, but always with a razor-sharp focus on the hospitality sector. Her creative marketing, sales, and consulting skills have netted proven successes in brand positioning, product, service promotion and awareness programs, and corporate, client and profit maximization campaigns.

Kiradjian held several travel industry positions prior to establishing BLLA Association. Most recently, she was responsible for forming a new division at Reservation Center, Inc. which became world renowned, called CCRA. In that role, she created and developed the first travel agent centric hotel booking portal which combined multiple inventories and allowed for mark-ups of a net rate which continues to serve as an important business model for travel-related technology companies.  She also achieved much recognition for maintaining long-standing industry contracts for hotel program services with the major travel agency groups in North America. 

Kiradjian began her career in the travel industry as a corporate travel manager at Carlson Travel, where she managed their California corporate and leisure offices from Santa Barbara to San Diego. In that capacity, she was responsible for P&L reviews with each office manager and air & hotel negotiations for all corporate accounts.

In the course of her tenure at Carlson, Kiradjian became engrossed in the people side of the industry. She became very active in various trade associations around the world where she soon became an “insider” of each travel industry category and subsequently was voted in as a member of the several boards and ultimately became a founder of several of these organizations.

Kiradjian is a graduate of the University of Southern California, (USC) from the highly respected Marshall School of Business.